Key Responsibilities:
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- Understand and communicate the major factors that influence
organic search crawling, indexing and keyword ranking;
- Analysis and implementation of SEO best practices for all Spot
Local websites;
- Work with IT and Marketing team to improve site architecture
and page content;
- Tracking and analysis of site performance;
- SEO Copy-writing skills;
- Increase referrals, link popularity, and rankings;
- Proactively present program recommendations and quantified benefits
in order to advance program goals and objectives;
- Create and manage PPC campaigns across multiple search engines;
- Expand campaigns and increase effectiveness by continually monitoring,
testing and updating ad placements as necessary;
- Analyze trends, qualitative and quantitative data to recommend
campaign changes and updates;
- Keyword research using available internet tools;
- Organize and refine keyword list;
- Preparation and presentation of weekly and monthly reporting;
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