Key Responsibilities:
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- Implement and supervise search engine marketing campaigns
- Develop and implement broad marketing campaigns (ie. one-to-many)
designed to retain existing and acquire new Spot Local customers
(consumer and business)
- Contribute to the development and evolution of Spot Local’s
brand repositioning, ensuring this is optimized for the local audience
- Spearhead new efforts to drive profitable customer acquisition
- Develop an in-depth understanding of the Spot Local user, how
they use Spot Local, how we can make sure they have the best possible
experience and how we can make sure they come back more often
- Ensure consistency and best practice for the Spot local brand
globally
- Manage external supplier and partner relationships
- Stay abreast o
f industry trends and best practices
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